Ty Masterpool Partners with Digital Dirt for Premier Collection
Press Release | January 18, 2025
Ty Masterpool has teamed up with Digital Dirt—a media and design house specializing in motocross, motorsports and powersports—to launch his inaugural apparel collection ahead of his 2025 SMX debut.
Masterpool said the Premier Collection of apparel “pays a heartfelt tribute to his late brother, Jesse Masterpool,” and will be available on the website www.tymasterpool.co starting at 11 a.m. CST on January 26, 2025.
The following is a press release…
Ty Masterpool has teamed up with Digital Dirt to launch his inaugural apparel collection ahead of his highly anticipated 2025 SMX debut. The Premier Collection is a powerful representation of the grit, determination and adversity Masterpool has faced throughout his career on the road to this pivotal moment.
After a breakout 2024 season with Pro Circuit Kawasaki, Masterpool is focused on the 2025 season. As a fill-in rider, Masterpool made history with his first professional overall win at High Point, marking the 300th victory for the legendary Pro Circuit team. This year, he’ll compete in the 250SX West class, looking to build on that momentum and make a serious push for the championship.
Masterpool said, “I’ve been through a lot to get to this point, and every challenge along the way has made me who I am today. My journey has been full of adversity, but that’s what drives me to keep pushing — both on the track and in everything I do. 2025 is going to be a big year, and I’m ready to keep building on the momentum from last year and take my racing to the next level.”
The Premier Collection reflects Masterpool’s journey—capturing the struggle, triumph and resilience of a rider on the rise. Rooted in motocross culture, it embodies the adversity Masterpool has overcome and pays a heartfelt tribute to his late brother, Jesse Masterpool. This collaboration with Digital Dirt is a nod to the dedication and passion that continues to drive motocross culture forward. More than just apparel, this collection tells the story of a rider who is now poised to take on the sport’s biggest stage. The complete collection will be available exclusively at www.tymasterpool.co starting at 11 a.m. CST on January 26, 2025.
VIDEO | Ty Masterpool | Act 1 | Digital Dirt
VIDEO | Ty Masterpool | Act 2 | Digital Dirt
