Press Release | January 3, 2025
Airoh Helmets has opened a facility in the USA and plans to reveal its latest products for distribution to dealers in early 2025. U.S. distribution, marketing and sales will be headed by Dennis Bloch, (affiliated with Seven MX, James Stewart’s apparel company). More information is expected to be announced at a media launch on January 23.
In Milan at the 2024 EICMA in November, the Italian manufacturer held an event that was virtually attended James Stewart, founder of the Seven MX brand.
Stewart—who is a four-time AMA Supercross Champion, three-time AMA Motocross Champion, three-time World Supercross Champion—said, “I’m incredibly excited to partner with Airoh and bring their world-class helmets to the U.S. market. Airoh’s dedication to innovation and safety makes them the perfect partner for this next chapter, and I can’t wait for riders across the country to experience the same level of protection and performance I trust. We’re bringing the best product and the best partners to the table, and I’m excited to help elevate every motorcycle riders experience with this partnership.”
Antonio Locatelli, founder and CEO of AIROH (left) met with James Stewart virtually at the recent EICMA.
Here is the complete press release from Airoh USA…
Temecula, CA (January 2, 2025) – With a renewed commitment toward assembling the best distribution and sales team in the United States, Airoh Helmets of Italy has obtained and secured distribution rights for the innovative brand’s world-renowned helmet products with an all-new Airoh USA facility and team.
Mr. Dennis Bloch—affiliated with Seven MX, James Stewart’s apparel company—will be heading up the new distribution, marketing and sales teams in America. More well-known helmet executives and sales representatives will be [announced] at the product’s media launch to be held in Southern California on January 23.
Known for its incredibly beautiful and functional Italian designs, Airoh Helmets will be revealing its latest products for distribution to dealers in 2025. It’s upgraded facility located in Bergamo, Northern Italy, complete with its own wind tunnel and helmet-testing laboratory is true to its founder’s mission: to create and produce high-quality helmets that are synonymous with safety, design and performance.
It is true many other helmet brands make similar claims, but it is undisputed that Italian companies have a keen eye for beautiful design and par excellence taste. Founder Antonio Locatelli has always had a deep passion for the racing world and has thus included its embedded DNA into each product manufactured and beautifully crafted in Bergamo, Italy, enabling the company to obtain 150 world titles in motorcycle racing.
Dennis Bloch, CEO of Airoh USA, proudly shares, “Airoh has had a presence in the USA Supercross field for about 10 years, but we are now equipped with a broader product lineup and an exceptional sales team to make a significant impact. From off-road and street to cruiser and sportbike helmets, Airoh is poised to offer it all. Nicknamed the ‘Ferrari for your head,’ the brand captivates anyone who sees it—and truly impresses once they pick it up. Known for its deep racing heritage, lightweight design, and striking aesthetics, Airoh stands apart.”
The brand will be available directly to dealers through Airoh USA in spring 2025. Stay tuned for the launch!
Look for Airoh Helmets on the heads of Jason Anderson, Tom Vialle, MRP Husqvarna, Cody Webb and Cooper Abbott this year in the USA. On the international circuit, look for Airoh helmets on Jeffrey Herlings, Antonio Cairoli, Liam Everts, David Alonso, Andrea Locatelli and Danilo Petrucci and many more.
Learn more about Airoh Helmets at https://www.airoh.com/
About AIROH Helmets Italy
Airoh was founded in the province of Bergamo, in Northern Italy, the company has always had a clear mission to create and produce high-quality helmets that are synonymous with safety, design, and performance. These features, designed to satisfy the best riders, are available to every passionate two-wheeled enthusiast who uses them on asphalt, dirt, sand, snow, and in any other terrain. Over the years, the company’s DNA has evolved, but it has never forgotten its origins, values, and the deep passion for the racing world, and beyond. This passion has consistently led to the achievement of incredible milestones, as evidenced by the company’s impressive list of accomplishments, including and incredible number of over 150 world titles from 1997 to the present.
About AIROH USA
Airoh’s U.S. entity embodies the same passion, innovation, and commitment to excellence that originated in Bergamo, Italy. Dedicated to providing high-quality helmets designed for safety, performance, and style, Airoh brings its legacy of over 150 world titles to American riders. The A iroh USA team is being formed with top industry experts in each field, ensuring unparalleled expertise and strategy as Airoh establishes a strong presence in the American powersports market. Whether conquering asphalt or dirt Airoh helmets are crafted to meet the demands of champions and enthusiasts alike. With deep roots in the racing world and an unwavering #DARETOBEGREAT philosophy, Airoh is poised to inspire and protect riders across the United States.
