Press Release | October 15, 2024
AIMExpo announces a new interactive feature for the 2025 show called Starting Line, where attendees can get a coffee, catch up on the latest industry data, test their skills with Moto Trainer race simulators, and create their ultimate show experience with AIMExpo’s interactive floor plan and schedule.
The following is a press release from AIMExpo…
Irvine, CA (October 15, 2024) — AIMExpo is putting the excitement up front for the 2025 show with the AIMExpo Starting Line, where attendees can get free coffee fueled by Dealer Rocket, get a taste of innovative new products, catch up on the latest industry data, test their skills with Moto Trainer race simulators, and create their ultimate show experience with AIMExpo’s interactive floor plan and schedule. After heading through more than 300 exhibits, attendees will find a totally different vibe at The Backyard, home to the AIMExpo Disruptive Thinking stage as well as the Two- and 4-Wheel custom showcases, motorcycle cinematography at its finest, and of course, the Industry Party powered by Turn 14 Powersports.
VIDEO | AIMExpo: Welcome to the Starting Line
“We want to make sure everyone can take full advantage of their time at AIMExpo 2025 in Las Vegas,” said Cinnamon Kernes, Vice President, Market Expansion at the Motorcycle Industry Council. “There’s always so much going on at the show — new products, displays, education, workshops, and more — that we wanted to help people plan out their week so they don’t miss a thing. For 2025, we’re rolling out the Starting Line, a highly interactive feature that allows attendees to make the most of their time at AIMExpo from the second they arrive.”
The Starting Line will be home to the following:
- FREE Launch Coffee fueled by Dealer Rocket: Grab a FREE cup before launching your AIMExpo experience. Plus, dealers can get to know Dealer Rocket, a new brand solutions provider launching at AIMExpo.
- The MIC Research Center: MIC staff and research partners will be available to answer questions and discuss data and statistics.
- New Product Central: Attendees will find an expanded New Product Central featuring the latest innovations and powersports products, as well as the New Product Presentation stage.
- Garage Composites Podcast Booth: See Garagecast live and in person at the show.
- National Powersport Auctions Charity Auction: NPA will host a live auction Thursday afternoon benefiting the Road 2 Recovery Foundation. Interested in donating? Contact Rylee Primicias, NPA’s Marketing Coordinator at rprimicias@npauctions.com.
- Moto Trainer simulators: Bringing MotoGP and Supercross experiences to AIMExpo.
- Interactive Floor Plan and Schedule: The place to plan your perfect show schedule.
- Custom Bike Feature: Featuring some of the showiest custom builds at the show.
- Lounge Area: The spot to kick back, reset, and recharge — or get to know new friends.
“Being part of an entirely new experience at AIMExpo to introduce Dealer Rocket to the industry makes sense for our brand,” said Delton Bohlman, Chief Executive Officer at Dealer Rocket. “We’re excited to talk to dealers about our groundbreaking solution that’s packed with as much horsepower as a rocket – think advanced analytics, OEM program optimization, and coaching – our mission is to support dealerships with a fresh perspective and innovative solutions.”
At the other end of the exhibit hall will be The Backyard, with a decidedly different vibe. Anchored by the Disruptive Thinking stage and flanked by the edgy Two-Wheel Custom Showcase and the ever-growing 4-Wheel Showcase, this space will capture the essence of what’s most loved about the industry. VAHNA will also make their AIMExpo debut this year in The Backyard, providing even more inspiration through vivid storytelling in print and on film.
“The powersports industry is such a diverse community; that’s why it appeals to everyone,” Kernes said. “The Backyard reflects much of what makes powersports so amazing — it’s fun, it’s creative, there’s great camaraderie and there’s disruptive ideas. The Backyard embraces all these things, and during the Industry Party powered by Turn 14 Powersports, we’ll celebrate the number one thing that makes us great – the people. It’s one of the most anticipated gatherings at AIMExpo, and we can’t wait to see everyone there.”
AIMExpo 2025 will be at the Las Vegas Convention Center, February 5-7. Registration is open and is free for all dealers. AIMExpo has also partnered with Connections Housing for steeply discounted rates at the Renaissance Las Vegas, Sahara Las Vegas, The Westgate, and The Las Vegas Marriott. Book your hotel now to get the lodging of your choice.
For more information, visit www.aimexpousa.com.
