Progressive, Honda HRC Join Forces
Cycle News Staff | September 6, 2024
Today at the opening round of the SuperMotocross World Championship Playoffs, American Honda revealed an exciting new collaboration with Progressive Insurance that includes title sponsorship of the factory race team. Starting with this weekend’s race at Charlotte Motor Speedway, Team Honda HRC Progressive features Progressive branding on its race bikes and rider uniforms, with additional branding placements to come.
Honda and Progressive have joined forces to form Team Honda HRC Progressive. Photos: Honda
“We’re excited to finally kick off this unique new sponsorship,” said Brandon Wilson, American Honda Manager of Racing & Advertising. “What I think makes it most interesting is that it’s not just a traditional race-team sponsorship; it’s a broader agreement, with an intercompany, cross-departmental aspect. It’s fun to kick this collaboration off for the SMX Playoffs, but this is just the beginning.”
Jett Lawrence’s bike will sport the number-one for SMX.
While the factory race-team title sponsorship is the headline news, that is only the beginning of this relationship. In the coming weeks and months, Honda fans and customers will see Progressive involved in other brand initiatives. Other examples are Progressive’s support of American Honda’s Demo Ride events and Rider Education Centers.
Progressive will be involved in other Honda initiatives.
“Collaborating with Honda is a natural fit for Progressive as we both share a commitment to innovation, safety, and customer satisfaction,” said Eric Doubler, Recreational Lines Business Leader of Progressive. “Together, we can explore initiatives that enhance the driving experience and offer unparalleled value to our customers. We’re excited to embark on this journey.”
