Press Release | June 21, 2024
The new Alpinestars RSRV collection is a limited-edition line that is a fusion of luxury streetwear and motorsport heritage.
Photos Courtesy of Alpinestars/ Thibaut Grevet
The first offerings in the RSRV (reserve) line is comprised of nine items (a cap, a balaclava, two tees, a hoodie and a jacket) that are crafted from materials salvaged from crashes or racing deadstock materials, then repurposed to create cutting-edge streetwear that embodies the essence of Alpinestars’ DNA.
Here is the press release from Alpinestars…
Alpinestars Announces Launch of Alpinestars RSRV: A Fusion of Luxury Streetwear and Motorsport Heritage
Los Angeles, CA (June 2024) – Alpinestars, the renowned leader in motorsports apparel and safety gear, proudly introduces Alpinestars RSRV, a groundbreaking luxury streetwear line that redefines fashion through innovation, sustainability, and unparalleled style. The new line is set to debut on alpinestarsreserve.com and will be available for purchase this summer.
Alpinestars RSRV marks a bold departure from conventional fashion paradigms, offering consumers a unique opportunity to experience apparel crafted from the brand’s own deadstock. Each piece in the inaugural collection, the Alpinestars RSRV Capsule #1 Inception, comprised of nine limited edition styles, is meticulously crafted from materials salvaged from crashes or racing deadstock materials, then repurposed to create cutting-edge streetwear that embodies the essence of Alpinestars’ DNA.
Alpinestars has recovered the shoulder protectors from crashed leathers and integrated them into the fronts of hats
“We are excited to introduce Alpinestars RSRV, a manifestation of our commitment to innovation, sustainability, and style,” said Denise Focil, Head of Collaborations and CEO of RSRV at Alpinestars. “This collection represents a fusion of our rich heritage in motorsports with our dedication to forward-thinking design for a different consumer.”
With a proven track record in luxury fashion collaborations including Balenciaga, Heliot Emil, Chopard, and Supreme, Alpinestars taps into the visionary talents of their diverse and talented design team to spearhead their first solo venture into luxury streetwear.
Unlike traditional Alpinestars products tailored for motorsports, the Alpinestars RSRV line carves its niche in the luxury fashion realm, introducing the brand to a fresh audience in an entirely new context. Anchored in a steadfast commitment to sustainability and innovation, Alpinestars RSRV sets a new benchmark for eco-conscious luxury, while staying true to its esteemed heritage.
Pricing for the RSRV CAPSULE INCEPTION will be as follows:
- Shield Cap: $285
- Slate Balaclava: $350
- Tech Tee: $285
- Base Tee: $385
- Armor Hoodie: $750
- Race Craft Jacket: $2500
For more information and updates on Alpinestars RSRV, visit: https://www.alpinestars.com/rsrv
