Press Release | February 9, 2024
BMW Motorrad USA and Backcountry Discover Routes have unveiled its New Northern California BDR Route. This is the third route collaboration between the two, and a BDR Motorcycle Map with free GPS tracks will be released alongside a documentary film premier on February 17, 2024.
And on March 16, BDR will be hosting a film screening and mini-ADVExpo at Bike Shed Moto in the Los Angeles Art District.
This is a press release from BMW Motorrad…
Woodcliff Lake, NJ (February 8, 2024) — BMW Motorrad USA, in partnership with non-profit organization Backcountry Discovery Routes proudly announces the Northern California expedition film premier of the third BDR route collaboration between the two partners.
The CABDR-North is the 13th dual-sport adventure route from BDR, and will feature free GPS tracks, travel resources, and a BDR Motorcycle Map scheduled to accompany the expedition documentary film premier. Resources will be available on the www.ridebdr.com website starting on February 17.
The film premier will take place at the Sofia Performing Arts Center (Sutter Theatre) in Sacramento, CA on Saturday, February 17, 5:00 pm PST. Premier tickets may be purchased at BDR Film Premier.
The Northern California BDR expedition film takes the viewers along as the BDR team, and special BMW Motorrad guest rider, Richard Few, instructor at the BMW U.S. Rider Academy in Greer, SC, explore the breathtaking landscapes and history of Northern California.
“Riding the BDR on a BMW R 1250 GS gave me new insights that will definitely help us better prepare students who are training for their first or fifth BDR.” said Richie Few. “We have been teaching students important skills, from their very first MSF course to getting them ready for a once-in-a lifetime ride through Africa, for many years. If you can dream it, we can get you ready for it. So, I invite everyone to join us in South Carolina and take a class at the BMW U.S. Rider Academy. Together, we can help make that dream a reality.”
The newest BDR route takes riders from Mammoth Lakes, CA on a 940-mile experience through the forests, meadows and slopes of the Great Sierra Nevada and the high desert of Madoc Plateau before concluding at the Oregon border outside of Alturas, CA. Riders will delve into California’s history as they pass towns and locations dating back to the 1880’s.
“BMW Motorrad is very excited to partner with DBR on their newest route, Northern California. We strongly believe in and support BDR’s mission of making our great country more accessible to the adventure riding community.” said Luciana Francisco, Head of Brand and Marketing, BMW Motorrad USA. “BDR routes not only bring riders to memorable locations, but they also bring economic support to the communities that exist in these regions. This is a cause that BMW Motorrad USA will always champion.”
On March 16th, BDR will be hosting a film screening and mini-ADVExpo at Bike Shed Moto in the Los Angeles Art District. For those in Southern California, BDR is hosting a film screening and a mini-ADVExpo event on March 16th in the Los Angeles Arts District. Check the Film Tour page for a schedule of upcoming CABDR-North premiers.
Dealerships and/or clubs interested in hosting a film screening, can get more information and reserve their screening date on the BDR Dealership Page.