100% Armega Jett Lawrence LE Donut Goggles
Cycle News Staff | December 20, 2023
What began as a wager between Jett Lawrence and his mechanic a few years back—that Lawrence could eat a donut on the podium if he won the Las Vegas Supercross—has resulted in a line of donut-themed goggles from 100%.
Here is the complete press release from 100%…
100% and Jett Lawrence – Partners in Performance and Pastries
The latest creations are the limited-edition Sugarush and Speedonut designs on the Armega goggles, which come in a two-pack in an exclusive collector’s box. The Armega goggle has a shatterproof polycarbonate lens, and the triple-layer face foam is perforated for airflow. MSRP for the LE 100% Armega Jett Lawrence LE Donut Goggles box is $250.
A sweet tale that started with a bet in Las Vegas has become a lasting post-podium celebration! The new Jett Lawrence ARMEGA LE Donut Pack from 100% is a race-flavored assortment of two all-new limited-edition designs in the signature 100% Armega goggles that gave Jett clear vision for a three-championship sweep in 2023.
Jett’s new limited-edition flavors, “Sugarush” and “Speedonut,” have been applied to 100%’s premium Armega goggles to bring you unparalleled performance on the track, ensuring a sweet victory. The goggles come in exclusive packaging resembling a donut box that avid collectors will surely appreciate.
100% kicked off the collaboration with Jett by hosting an exclusive pop-up shop and launch party in the heart of Paris the night before the 40th running of the Paris Supercross. 100% gave fans the first look at the new limited-edition goggles in the curated space full of images and memorabilia celebrating Lawrence’s incredible 2023 season. The highlight of the evening was an appearance by Jett, complete with an autograph and photo session (and some freshly baked donuts), with the passionate fans in attendance excited to meet the star of Supercross.
After dominating the Paris Supercross, Jett’s recent crowning as the “King Of Paris” caps his perfect season and puts the icing on the cake for this limited-edition collaboration. As the reigning Champ, Lawrence has earned every donut he devours. These limited-edition kits are now available – grab yours before they’re gone!
For more information, visit https://www.100percent.com/
