Cycle News Staff | April 5, 2023
Triumph celebrates its 10th year of partnership with Distinguished Gentleman’s Ride (DGR) by releasing 250 limited-edition Bonneville T120 Black DGR motorcycles.
This is a press release from Triumph Motorcycles…
The Distinguished Gentleman’s Ride (DGR) unites hundreds of thousands of classic and vintage style motorcycle fans all over the world to raise funds and awareness for men’s health. Founded in Sydney Australia in 2012, the DGR was created by Mark Hawwa as a wonderful new way to bring together motorcycle enthusiasts, focused on a common cause for good. Growing year on year, today the DGR spans the world with more than 90,000 riders taking to the streets in more than 800 cities, with more than $37m USD raised for prostate cancer research and men’s mental health to date.
Triumph became the official motorcycle partner of the DGR from 2014, bringing a commitment to increase awareness, grow participation and ultimately increase fundraising in support of this worthy cause. Everyone involved at Triumph is proud to have played a key role, in collaboration with Mark Hawwa and his team, in growing this incredible community. From providing financial support and resources that have helped to raise the profile of the DGR globally, to rewarding its participants, sharing the passion and drive that has made the DGR the world’s largest on-road charity motorcycling event.
One of Triumph’s most significant contributions has been in growing awareness and motivating fundraisers around the world, by providing motorcycles from Triumph’s Modern Classic range as rewards for the top fundraisers. In previous years this has included unique motorcycles, such as a one-of-a-kind Triumph Thruxton RS DGR Edition and a custom ‘1959 Legends’ Triumph Bonneville T120 and matching Gibson Les Paul Standard guitar, awarded to the 2022 ride’s highest fundraiser as part of a collaboration between Triumph and Gibson.
2023 marks the 10th year of this incredible partnership and represents a huge milestone for Triumph and the DGR. To celebrate this landmark anniversary and help make the 2023 DGR event the biggest and most successful to date, Triumph have created 250 exclusive new Bonneville T120 Black Distinguished Gentleman’s Ride Limited Edition motorcycles.
Designed with a stylish DGR metallic black and white paint scheme, featuring official DGR branding with a custom logo on the tank and side panels, gold detailing and distinctive brown seat, each one comes with a numbered certificate, signed by DGR founder Mark Hawwa and Triumph CEO Nick Bloor – with edition 001 being presented to the highest fundraised for the 2023 ride.
Additionally in our 10th year, we are thrilled to strengthen our relationship further by becoming an official clothing partner of the DGR, with an all-new limited edition range of lifestyle clothing to celebrate the DGR, created to raise additional funds for men’s health.
The entire Triumph community, from our network of dealers and fans across the world, to our staff, designers and engineers are committed to continue to grow the reach and impact of the DGR in support of this incredible cause for good.
Together we will make 2023 the biggest and most successful DGR yet.
DGR founder Mark Hawwa:
“If anyone had said 10 years ago that we’d be celebrating a decade of partnership with Triumph Motorcycles, I would have laughed. That first year of signing with Triumph has always been a highlight for me. It felt exciting, and that excitement still carries on every year. Triumph has become like a family to me and to The Distinguished Gentleman’s Ride. They are passionate about getting classic styled bikes out for a ride and using the machines we love to make a positive impact for our cause. That excitement and passion has now been brought together in a product that speaks to our journey together. We are beyond proud to release the Bonneville T120 Black Distinguished Gentleman’s Ride Limited Edition motorcycle, to celebrate what we have achieved together, and to continue doing more of what we love.”
Triumph Chief Commercial Officer Paul Stroud:
“We are delighted to be celebrating the 10th-year anniversary of our unique relationship with the DGR, which is an incredibly important partnership for Triumph and the thousands of Triumph DGR fans across the world. From the beginning it was clear that the DGR and Triumph was a perfect fit, with a shared passion for motorcycles, style and riding for the people you love, something that is much more than sponsorship. Everyone involved over the last decade of the DGR, from the Triumph and DGR teams, to our dealers, the army of DGR organizers and ride hosts, and the legions of riders who passionately support this wonderful event and cause should be justifiably proud of the impact their efforts have had. With the launch of the new DGR edition of our Bonneville T120 Black our ambition is to mark this wonderful occasion with something truly special, that for me epitomizes the spirit of the DGR and delivers a new way to delight riders and celebrate this incredible cause.
2023 Triumph Bonneville T120 Black DGR Limited Edition
