Ducati Has Its Best Year Ever in 2022 (Updated)

Cycle News Staff | March 17, 2023

Ducati posts the numbers of its record 2022: more than 1 billion euros revenue, record operating profit of 109 million euros and record sales performance of 61,562 motorcycles delivered.

The following is a press release from Ducati…

March 16, 2023 – For the first time in its history, Ducati’s revenue overcame 1 billion euros (1,089 million euros), marking an increase of 24 percent over 2021 (878 million euros), thanks to an attractive product portfolio that resulted in higher volumes in sales. Operating profit is also remarkable with a record 109 million euros, corresponding to a massive growth of 77 percent compared to 2021 (61 million euros). As a result, the profitability level also increased reaching a double-digit margin of 10 percent.

2022 was also exceptional in terms of commercial results. Ducati closed the year with a record of 61,562 motorcycles delivered to enthusiasts around the world, scoring a 3.6 percent growth over 2021.

Claudio Domenicali, CEO Ducati: “For the first time in our history, we passed the 60,000-bikes mark and we overtook 1 billion euros in revenue. This establishes 2022 as the best year ever for Ducati in several aspects, starting from the great sales and financial performance to the successes in MotoGP and WorldSBK. We are on a positive trend that in the last years has seen Ducati grow and establish itself as an increasingly solid company. As a brand that is an expression of Made in Italy, innovation, design and technology, we keep our focus on delivering exciting experiences on and off motorcycles to passionate Ducatisti all over the world.”

Henning Jens, CFO Ducati: “I am glad that for the second year in a row we are able to announce a record financial performance and a growth in the profitability level for Ducati. Reaching such results despite the supply chain disruption that has heavily affected the automotive sector during the course of 2022 is a remarkable achievement of the whole Ducati Group. We were also able to pursue the self-financed investments plan in R&D, infrastructures and digitalization that was in our agenda for 2022.”

The Sales network continued to grow over the past year, getting closer to Ducatisti around the world. At the end of 2022, there were 821 Ducati dealerships, the highest number ever, which, with the addition of new markets including Brunei, Ecuador, El Salvador and Mongolia, represent Ducati in as many as 96 markets.

For 2023, Ducati has presented eight new models to complete its wide range, and is able to offer all Ducatisti the most suitable bike to express their passion for two wheels.

Among the most awaited models there are the Multistrada V4 Rally, a bike for great travelers, and also the new Diavel V4, the model that won the “Most Beautiful Bike of the Show” award at EICMA. Also the brand-new, second generation of Scrambler Ducati, which confirms the simplicity and authenticity that have always represented essential values for all Scrambler Ducati enthusiasts, and has become more contemporary, colorful and now comes with an even more lively personality.

Starting in 2023 and until 2026, Ducati will be the sole supplier of motorcycles for the FIM Enel MotoE World Championship, which officially begins on May 13, 2023 at the French Grand Prix. With this project, Ducati is thoroughly studying the technologies for the future of the world of motorcycling, investing and experimenting to build expertise to be ready when battery technology should allow the creation of an exciting electric road bike with the weight, performance and range that enthusiasts expect from a Ducati.

In December 2022, Ducati opened the new “Finitura e Delibera Estetica” manufacturing that will host the last phase of the production cycle, which consists of the final dressing of the bikes carried out by Ducati with a tailored approach and meticulous attention to detail. The new building is the result of a significant infrastructure investment completely self-financed. Investments in the headquarters’ infrastructure will also continue over the course of the coming years.

The following is a press release from January 2023…

Ducati hits record deliveries in 2022, with 61,562 motorcycles delivered worldwide, surpassing the 60,000-bike mark for the first time in its history. The Ducati sales network continues its expansion reaching another record for the marque, with 821 dealerships worldwide.

Photos Courtesy of Ducati

The following is a press release from Ducati…

Borgo Panigale (Bologna, Italy), January 11, 2023 – 2022 confirmed itself as an exceptional year for Ducati, which closed the period with a record of 61,562 motorcycles delivered to enthusiasts around the world, an extraordinary result that complements the successes collected by the motorcycle manufacturer in the racing world. Sales grew by 3.6 percent over 2021 and 28 percent over 2020.

Claudio Domenicali, Ducati CEO: “This sales result is the outcome of the path that sees us investing in continuous improvement and growth. For the second consecutive year, we registered record deliveries, exceeding 60,000 motorcycles for the first time in our history. Ducati is an increasingly global company, ambassador of Made in Italy in the world, and these positive results make us truly proud. In the sporting field, we have won everything we could aspire to, bringing home the Triple Crown in both MotoGP and WorldSBK. An unprecedented achievement that has written a historic page in motorcycling and will remain forever engraved in the hearts of all Ducatisti. The year 2023 will see the debut in the MotoE championship of the first electric Ducati ever produced. I would like to extend my heartfelt thanks to the women and men who work at Ducati in Borgo Panigale and in subsidiaries around the world, because without their dedication and commitment all the successes achieved by the company would not have been possible.”

In 2022, Italy confirmed itself as the leading market for Ducati, with 9,578 motorcycles and a 10 percent growth compared to 2021. The United States is in second place with 8,441 units delivered, penalized compared to 2021 (-6 %) due to logistical difficulties and delays in overseas shipments. Another strategic country for Ducati is Germany, with 6,678 motorcycles, which is growing by 9 percent over 2021, positioning itself as the third largest market.

Francesco Milicia, Ducati VP Global Sales and After Sales: “2022 was a year full of successes for Ducati and this record of deliveries is further confirmation of the solidity of the Company and of the constant growth of the brand in the world. In the first six months of the year, the international scenario was characterized by strong discontinuities in the world of logistics and supply, which penalized performance in the most important months of the season. Despite this, in the second half of the year we managed to recover and reach the highest sales volumes in the company’s history, thanks to great organizational flexibility and constant dialogue with partners and unions. Although the economic scenario in recent months has certainly worsened, we remain confident about the future thanks to the strength of an expanding sales network and a positive order portfolio, reflecting enthusiasts’ appreciation of the renewed product range.”

The Multistrada V4, in all its versions proves to be the most loved model by Ducatisti enthusiasts with 10,716 motorcycles delivered worldwide. With 7,739 units sold, the Monster was also a great success, followed by the Scrambler Ducati 800 family with 6,880 bikes delivered.

These results add up to the extraordinary triumphs achieved by Ducati in the racing world, which has seen the Bologna-based motorcycle manufacturer triumph in MotoGP and WorldSBK.

2022 was also a record year for the sales network, which continues to grow, getting closer and closer to Ducatisti worldwide. At the end of 2022, there are 821 Ducati dealerships, the highest number ever, which, with the addition of the new markets Brunei, Ecuador, El Salvador and Mongolia, represent Ducati in as many as 96 markets.

For 2023, Ducati has presented to the public eight new models that complete an ever-wider range, able to offer all Ducatisti the most suitable bike to express their passion for two wheels. Among the most awaited models, there are certainly the Multistrada V4 Rally, the motorcycle for long adventures and the new Diavel V4, the model that won the “Most Beautiful Bike of the Show” award at EICMA. Also, the second generation of Scrambler Ducati, which confirms the simplicity and authenticity that have always represented essential values for all Scrambler Ducati enthusiasts, becoming more contemporary, colorful and endowed with an even more lively personality.

To discover the entire Ducati 2023 range, visit the dedicated section on the Ducati.com website.

Ducati Has Its Best Year Ever in 2022 (Updated)

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