Press Release | January 18, 2022
Dainese and Yamaha Champions Riding School (YCRS) sign a multi-year partnership.
This is a press release from Dainese…
Costa Mesa, CA (January 18, 2022) Dainese, the world leader of protective wear for dynamic sports, is proud to announce a multi-year partnership with the esteemed Yamaha Champions Riding School (YCRS). The partnership combines expert rider education and world-class safety apparel with a single goal: improve safety and enjoyment for enthusiasts and beginners alike.
Dainese will be the official apparel supplier for Yamaha Champions Riding School, and all Riding School instructors will be equipped with the latest in Dainese protective technology, including the original and industry-leading D-Air wearable airbag system. Students of the 2-Day ChampSchool programs will also have access to the complete line of Dainese apparel, for rent and purchase.
VIDEO | Dainese + ChampSchool
The shared goal of creating a safer, more sustainable riding experience for riders of all levels is the cornerstone of the partnership. In addition to support for ChampSchool in-person training events, Dainese will also be the technical apparel partner for online training events with ChampSchool, racer and new-rider training events, as well as the ability to host their very own Dainese Experience events with support from YCRS.
“Dainese is the perfect partner to help supply students who may not have their own equipment,” said YCRS CEO Nick lenatsch. “Having a complete line of safety equipment available to students eliminates one of the main objections to acquiring proper motorcycle training, and our students deserve the best technology available, which is why we’re honored to be partnering with Dainese.”
“Improving safety and education has always been the top priority at Dainese,” said Fabio Alt, General Manager and CFO, Dainese USA. “The partnership with Yamaha Champions Riding School is a commitment to that. The YCRS ChampSchool is taught by some of the best instructors in the world and at the best racetrack facilities in North America. Through this collaboration, we will have the ability to connect with new riders across the country and help support their advancement as motorcyclists.”
About Yamaha Champions Riding School:
Yamaha Champions Riding School (ChampSchool) is the nation’s premier motorcycle training program. ChampSchool is the evolution of the Freddie Spencer High-Performance Riding School and is led by racer, author, and former right-hand man of Spencer, Nick Ienatsch and national endurance champion Chris Peris. ChampSchool uses “Champions Habits” to teach all riders the skills and techniques used by the top riders in the world to go faster safer, while concentrating on the way in which modern motorcycles are designed to be ridden. ChampSchool is dedicated to making all motorcycle riders safer and more in control of their riding, no matter what type of riding they do.
For more information visit www.champschool.com
