Industry Update on Tucker Powersports Acquisition of Kuryakyn Holdings
Tucker Powersports acquired Kuryakyn Holdings on September 7, 2021 and began transitioning the company into the Tucker brand structure. The following is an update on the status of the transition:
Product Availability: Kuryakyn had strong inventories of their top products at the time of acquisition, so there has been minimal impact on dealers seeking Kuryakyn’s top-selling products. Product purchasing functions have been moved to Tucker and the team continues to manage ordering and inventory, with all Kury inventory now in Tucker’s warehouses. Global supply chain issues are likely to continue to impact Tucker, along with most others in the powersports industry, for the months ahead.
Sales and Operations: All sales and financial operations of Kuryakyn are now led through Tucker’s Fort Worth headquarters. Shortly after the acquisition, all Kuryakyn dealers who didn’t have a Tucker account were set up as Tucker Powersports dealers. Tucker’s team of field reps were trained on the Kuryakyn product line and act as a Kuryakyn field sales force, which Kury has not had in recent years. Tucker leadership is extremely happy that all of Kuryakyn’s large accounts will continue to purchase and sell Kuryakyn products to their consumer and dealer customers. Kuryakyn’s direct-to-consumer sales program will continue under Tucker.
Staffing: Several of the Wisconsin-based Kuryakyn employees have been hired by Tucker and are now based in the Fort Worth office.
Product Development: The move of Kuryakyn’s Product Development program to Tucker has been a welcome addition to Tucker’s capabilities. The additional staff and equipment will allow Tucker to continue the growth of the Kuryakyn product offering as well as the other Tucker brands.
Facilities: The Kuryakyn office and product development facility in Somerset WI have been closed and are in the process of being sold.
“The acquisition of Kuryakyn has been a positive move for both companies and we are pleased at how well Kuryakyn fits in our brand structure. Tucker is now an even better resources for dealers and consumers in powersports,” said Andrea Weeke, Tucker’s Director of Owned Brands, Marketing and Apparel. “Our plan was to finish the transition by year end, and with the great cooperation of the Kuryakyn team we did just that.”
Tucker will incorporate the Kuryakyn product offering and product development into the Tucker organization this year.
This is a press release from Tucker…
Fort Worth, TX (September 7, 2021) – Tucker Powersports, a leading distributor of powersports products for motorcycles, ATV/UTVs, snowmobiles, personal watercraft as well as a range of electric bikes and scooters, announced today that it is acquiring Kuryakyn Holdings LLC. Tucker will incorporate the Kuryakyn product offering and product development into the Tucker organization this year. Kuryakyn’s employees and suppliers were informed of the acquisition earlier today.
The acquisition will move Kuryakyn into the Tucker organization, rather than Kuryakyn operating as a separate business unit. All Kuryakyn operations, assets, and R&D programs will move from Somerset WI to Tucker’s headquarters in Fort Worth.
“This is a tremendous move for Tucker, for the Kuryakyn brand and for the dealers we serve,” said Tucker President and CEO Marc McAllister. “Kuryakyn’s industry-leading products will continue to be available to dealers and customers while Tucker becomes an even stronger supplier to dealers in not only in custom, cruiser and touring, but new market segments as well.”
Kuryakyn is one of the nation’s leading developers and retailers of motorcycle accessories for the V-twin, cruiser and touring motorcycle rider. The brand’s newest products include a range of audio speakers for on and off-road use, LED lighting and motorcycle luggage. Founded nearly 30 years ago, the company quickly became known for a range of chrome and custom accessories for motorcycles.
Tucker leadership expects the transition will be complete by the end of the calendar year. Some of Kuryakyn’s Somerset WI employees will have an opportunity to join the Tucker staff in Fort Worth TX. Many of those moves will take place in the next 30 days. Kuryakyn’s R&D department and equipment will move shortly thereafter.
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