Yamaha Motor Wins Red Dot Award for its MOTOROiD Concept
Press Release | October 1, 2018
Red Dot Award: Design Concept 2018
This is a press release from Yamaha…
Iwata, Japan (October 1, 2018) — Yamaha Motor Co., Ltd. announced that its MOTOROiD – which has attracted much attention when exhibited at various events including the 45th Tokyo Motor Show 2017 – has received the Luminary award, the ultimate honor at the Red Dot Award: Design Concept 2018. This selection represents a first-ever for a Japanese company to receive this award.
The Luminary award is an accolade selected from 5640 entrants from 55 countries. MOTOROiD was selected as one of the “Best of the Best” (a placing in the top 40 entrants), to then be further nominated for the Luminary award out of the top three finalists. The prize was announced and awarded on September 28th at the award ceremony held in Singapore.
The MOTOROiD concept model aims to demonstrate personal mobility in which the rider resonates harmoniously with the machine. Equipped with high-precision balance control via artificial intelligence and autonomous technology, the MOTOROiD can sense its own state and adjust its center of gravity accordingly to stand up off its kickstand and remain upright unassisted. It can also recognize its owner and move forward to meet him/her, as well as react based on its rider’s actions thanks to its human-machine interface (HMI). These, among several other functions, allow MOTOROiD to behave like a true partner for its owner. MOTOROiD inspires a vision of future mobility that takes vehicles beyond simple “tools for movement.”
However, the exterior is deliberately far from flashy. The frame retains clear traces of the cuts made to create it, the body is marked with unvarnished scars here and there, and the tires are worn to the point that even the tread grooves are nearly gone. The designers and engineers wanted to show the public what their repeated creative clashes gave birth to in unaltered form. The MOTOROiD was created from scratch to embody the possibilities of technology and function.
The Red Dot Design Awards, organized by Germany’s Design Zentrum Nordrhein Westfalen, are widely recognized as one of the most prestigious design awards in the world. Products with designs of outstanding quality are selected each year in the three categories of Product Design, Communication Design, and Design Concept. The International Design Excellence Awards (IDEA) Awards and its accompanying iF Design Award are considered as one of the top three design competitions from across the globe.
MOTOROiD has also taken honors in the International Design Excellence Awards (IDEA) and the Gold Award competitions.
