SBS Brakes Named Official Brake Pad of American Flat Track
Press Release | March 21, 2018
AFT Signs New Multi-Year Partnership With SBS Brakes
Photo Credit: Scott Hunter/American Flat Track
This is a press release from American Flat Track…
Daytona Beach, FL (March 21, 2018) – American Flat Track (AFT) is excited to announce a new multi-year partnership with SBS Brakes to become the series’ Official Brake Pad for the next three seasons.
Already a household name in international motorsport, SBS has increasingly turned its attention to dirt track motorcycle racing of late. In addition to its newly-announced status as Official Brake Pad of American Flat Track, SBS Brakes has joined forces with Kenny Coolbeth this season as the multi-time Grand National Champion attempts to reestablish himself atop the AFT pecking order aboard an Indian Scout FTR750.
“SBS’s achievements in braking technology and their list of partners in the road racing world are very impressive and we are delighted to welcome them as a partner,” said Michael Lock, CEO of American Flat Track. ”American Flat Track is in an exciting era of growth and now that we feature multiple TT races – where the bikes are equipped with front brakes – the need for a premium series partner like SBS is greater than ever.”
Founded in Denmark in 1964, Scandinavian Brake Systems A/S has racked up dozens of world championships in the years since. Counted among those triumphs are multiple titles in WorldSBK and MXGP. The experience gained while competing with — and beating — the best the competition has to offer in such hard-fought battlegrounds has done well to prepare SBS to compete at the front in American Flat Track.
“It is difficult for us to contain the excitement of being a part of the American Flat Track series,” said Chris L. Jensen, Brand Manager for SBS North America. “For years we have helped riders and teams in the paddock solve brake-related problems. But by becoming an AFT partner we are taking the relationship to another level. Our brake pads are used by top road racers all over the world, and we found them to be superior in flat track as well.”
