Ducati Posts Eighth Straight Year of Sales Increases
Rennie Scaysbrook | January 15, 2018
Ducati Posts Eighth Straight Year of Sales Increases–Ducati continues to bolster their bottom line as the firm has recorded the eighth straight year of sales increases. However, the gains were not much to shout about overall, with the Italians claiming a 0.7 percent increase in global sales to make a total of 55,871 bikes delivered to consumers.
Ducati (with CEO Claudio Domenicali) is continuing to grow, especially in emerging markets like China and Argentina.
The USA Still Leads The Way For Ducati
The USA still leads the sales race for Ducati, with 8898 bikes delivered, making for a small 1.3 percent gain since last year.
There was good news on the European and Asian front, with Spain recording a healthy 28.3 percent sales increase as it strides its way out the recession, Italy up 12 percent and China growing 31 percent thanks to the dealer network doubling in size from nine to 18. Argentina was up a whopping 66 percent, but Ducati did not disclose the overall number of bikes sold in that region.
“Despite a shrinking global market, we’ve succeeded in increasing our market share,” added Andrea Buzzoni, Global Sales and Marketing Director. “We’ve expanded significantly in both consolidated markets such as Italy and Spain and in strategic emerging markets like China and Argentina. This is thanks to a range capable of generating loyalty among Ducatisti all over the world yet also winning over new customers with models such as the SuperSport, Multistrada 950 and the Scrambler family. Moreover, the sales success of the 1299 Superleggera and 1299 Panigale R Final Edition confirm our technological and brand leadership in the high-end sportbike segment.”
