Press Release | December 3, 2017
Create Your Dream Suit: Custom Works Tour Brings 45 Years of Craftsmanship and Tailored Design to North American Motorcycle Enthusiasts.
This is a press release from Dainese…
Costa Mesa, CA (December 5, 2017) – Dainese, the world leader of protective wear for dynamic sports, announced the North American tour of Custom Works, which provides fully-customized and made-to-measure motorcycle racing suits and jackets for race and street enthusiasts.
The Custom Works tour will visit North American cities where Dainese has partners with select retail stores. Through Custom Works, a master tailor will take measurements and walk the customer through the selection process of materials, color choices and the potential wish list of add-ons, logos, special numbers and other options to ultimately create their dream suit.
Different levels of customization are available, starting from basics with standard color choices, up to a complete customization package of color options, measurements and the inclusion of logos and other add ons. Once complete, the measurements and customization specs are sent to Dainese’s production facility, where each piece is hand-sewn by professionals, many of whom do custom sewing for Valentino Rossi suits.
“We at Dainese always stress the critical importance of fit for optimal protection and safety. And we’re bringing that on the road through the Custom Works Tour, a once-in-a-lifetime opportunity to get a completely made-to-measure, Dainese suit that’s fully customizable – literally every stitch is made for you”, said Roberto Sadowsky, Executive VP. “We are proud to bring this opportunity to riders across North America who are looking for the very best and trust Dainese’s heritage and craftsmanship to make it happen.”
Since its inception in 1972, Dainese has remained at the forefront of technical innovations in motorcycling gear, making racing leather suits for champions including Valentino Rossi, Giacomo Agostini, Eddie Lawson, Kenny Roberts, Sr., among many others. The company’s forward thinking and uncompromising design approach has brought protection advances including knee sliders, back protection, aerodynamic hump and D-Air technology to the market for ultimate performance and safety.
Over 40 years of experience in the field culminated in this launch of the Custom Works program, which allows every client to get the perfect leathers of their dreams, made by the trained specialists of the leading manufacturer of protective motorcycle wear.
For more information, visit www.customworks.dainese.com
North American Tour Dates & Locations
● Dec 7-8 – D-STORE ORANGE COUNTY – 1645 Superior Avenue COSTA MESA, CA 92627, United States
● Dec 9-10 – D-STORE SAN FRANCISCO – 131, South Van Ness Avenue SAN FRANCISCO, CA 94103, United States
● Dec 12 – MOTOCORSA – 2170 Northwest Wilson Street PORTLAND, OR, 97210, United States
● Dec 14 – PACIFIC MOTORSPORTS – 21000 Westminster Highway RICHMOND, BC, V6V 2S9, Canada
● Dec 15 – VANCOUVER BMW-DUCATI – 3061 Grandview Highway VANCOUVER, BC, V5M 2E4 Canada
● Dec 17-18 – MOTO STATION – 231 WEST 4500 SOUTH MURRAY, UT 84107, United States
● Dec 19 – DUCATI OMAHA – 15025 Industrial Rd, OMAHA, NE 68144, United States
● Dec 20-21 – D-STORE NEW YORK CITY – 140 6th Avenue NEW YORK, NY 10013, United States
● Jan 16-17 – D-STORE ORLANDO – 100, W Livingston St, Ace Cafè Build ORLANDO, FL 32801, United States
● Jan 19-20 – D-STORE CHICAGO – 1408 N. Meacham Road SCHAUMBURG, IL 60173, United States
● Jan 22 – CK INVESTMENTS LLC – DUCATI DETROIT – 33828 WOODWARD AVE BIRMINGHAM, MI 48009, United States
● Jan 24-25 – RIDERS CHOICE – 2276 Dixie Road L4Y 1Z4, MISSISSAUGA – ONTARIO, Canada
● Jan 26 – DUCATI MONTREAL – 6816 Boulevard Saint-Laurent MONTRÉAL, QC, H2S 3C7 Canada
● Jan 27 – MOTORCYCLE MALL INC. – 655 Washington Ave BELLEVILLE, NJ 07109, United States
● Jan 29-30 – D-STORE NEW YORK CITY – 140 6th Avenue NEW YORK, NY 10013, United States
● Jan 31 – BATTLEYS CYCLE – 7830 Airpark Rd, Gaithersburg, MD 20879, United States
