Husqvarna is doing good things under KTM ownership
Rennie Scaysbrook | February 2, 2017
2016 sales figures show Husqvarna has learned new tricks
The new 401 Vitpilen cafe racer will no doubt boost Husqvarna’s increasingly fat bottom line
Husqvarna has seen a 43 percent growth in international sales in 2016, with 30,700 units finding new garages.
The brand is now under its third year of KTM ownership and has seen solid growth since that 2013 purchase, with a stack of new models finding their way onto dealer floors.
Husqvarna has been on the front foot when it comes to introducing new models, with the 701 Enduro and Supermoto both being strong performers for the brand. Husqvarna’s solid motocross line-up is still the backbone of the company, but there’s a whole new road line up on the horizon with the 410 and eventually the 701 Vitpilen café racer and the Svartpilen scrambler coming soon, bikes that have already got potential customers waiting thanks to their unique styling.
Prior to KTM ownership, Husqvarna (when it was owned by BMW), never sold more than 11,000 units, with a high mark of 10,751. When KTM took it over and reorganized the brand and its line up in 2013, sales went to 16,337 in 2014 and 21,515 in 2015. Now they’ve cracked the 30,000 mark with more new models to come, it’s safe to say that Stefan Pierer’s gamble of taking on a rival manufacturer is paying off handsomely.
