Press Release | September 20, 2016
This is a press release from Metzeler…
New York, (September 14, 2016) – A trip that lasted a year, which had no fear of sudden climate changes: from its debut at Deus Ex Machina store in Milan, across the official launch at Breuberg, in Germany, until the experience of Wheels and Waves, painted by three photographers-guests until the arrival in New York.
The history of Roadtec01, the latest sport-touring tire branded Metzeler, is the protagonist of the short film that will be presented at Motorcycle Film Festival in Brooklyn, which will run until September, 17th. It marks the end of the Take The Road with Roadtec01 campaign, the initiative organized by the German-founded tire manufacturer to celebrate this product, which was able to win the comparative tests promoted by both newspapers Motorcycle News in Great Britain and Motorrad in Germany and considered “the best sport touring tire” by the prestigious German magazine.
The movie, which lasts 10 minutes, is the adventure of a special bike, the Project X, created by Deus Ex Machina and based on a Yamaha XJR1300 enriched by Aryk Old Paint artist, who painted the tank. The bike, equipped with Metzeler Roadtec01, is the protagonist of this journey which is narrated from the lens of the three photographers, who wanted to spread the typical emotions of a challenge using the famous Leica cameras. It is a journey made from the heart of Milan to Wheels and Waves event in Biarritz, along a 1400 kilometers trail made with Metzeler tires through sun, rain, wind and fog. The beautiful photographs taken along the journey will create a photo book whose presentation is scheduled during next autumn.
In this short film there is everything: the various forms of art, as decorations and photography, up to drawings, for example on the tread pattern, which are portrayed by photographers through different shots and places which have become a symbol of this adventure. These different styles are able to create a complementary work which tells a use of Metzeler Roadtec01 from an unconventional point of view, unpublished and created with the aim of narrating both emotions and feelings experienced during the journey, while looking for intense fieldworks.
Metzeler Roadtec01 represents an innovative product, designed specifically for motorcyclists who love any kind of short and long travel, and who are not afraid to use their own bike even when the weather conditions are not favorable. Invited to get on and start their own trip, with the guarantee that the journey will become an exciting new life experience, marked by the passion for engines and hundreds of kilometers, just as narrated into this short film.
The movie will be screened in its world premiere at Motorcycle Film Festival in New York, crowning a project which lasted a year. It will then be exclusively available at Deus Leica Theatre in 3, Thaon di Revel street in Milan during the initiative Take The Road – 48 Hours of Movies branded Metzeler from November 8 to 10, during which will be aired for the Italian audience all the leading films of this Motorcycle Film Festival edition.
You can see the trailer of the video below:
