Rennie Scaysbrook | January 14, 2016
Whoever in Ducati came up with the Scrambler concept needs a raise! The retro-themed machine has been an incredible sales success.
With 54,800 bikes sold during 2015, Ducati has set a new record by delivering 9,683 more bikes to customers than in 2014, which is an increase of 22 percent.
An understandably stoked Claudio Domenicali, CEO of Ducati Motor Holding, couldn’t wait to talk about it.
“The record sales of 2015 are the result of our company’s courage and skill”, he said. “Ducati closes 2015 with record volumes and also a substantial growth of 22 percent over 2014. During the year Ducati not only launched successful new motorcycles, but also a new brand, Ducati Scrambler, which immediately won global acclaim with over 16,000 sales worldwide.”
“This impressive performance, a landmark one for Ducati, confirms the soundness of the strategy of expansion and consolidation in global markets and highlights the energy and professionalism of the over 700 dealers who cover no less than 90 countries”, commented Andrea Buzzoni, Global Sales and Marketing Director of Ducati Motor Holding. “Such growth confirms, in the vast majority of countries, the validity of both our products and our strategy: indeed, for the first time in Ducati’s history, one of our bikes, the Ducati Scrambler, made it into the ‘Top 10’ list of the world’s best-selling bikes”.
For us in the U.S, Ducati saw a 14 percent increase in sales over the 2014 figures, thanks largely to the Scrambler range (like the rest of the world), which saw 16,000 new Scramblers reach homes world wide. The Multistrada was next in line with 8000 units, followed by the Monster 821 (6500 units), 1299 Panigale, 899 Panigale and Diavel.
