Motorcycle Superstore Launches New SX / MX Race Team
Cycle News Staff | November 18, 2015
Motorcycle Superstore announced the formation of a new team that will compete in the 2016 Monster Energy Supercross and Lucas Oil AMA Pro Motocross championship series. The Motorcycle Superstore / Suzuki team will be operated by Albertson Enterprises and is planning to include four riders competing on Suzuki RM-Z250’s.
“This is just the opportunity that we have been waiting for. After sitting down with the crew at Motorcycle Superstore, our plans and visions aligned perfectly. I couldn’t be more excited to start this relationship” stated Jimmy Albertson.
The announcement noted that for Motorcycle Superstore, this is a unique strategic marketing platform as much as it is a race team. They are looking forward to telling stories about the athletes and the products they use, via their website, email, endemic and social media, and at the races.
Rod Lopusnak, Director, Operations Head Motorcycle/ATV Sales Operations states, “Suzuki is pleased to partner with Industry Leader – Motorcycle Superstore on their new 250 race team. This will bring both companies excellent opportunities to showcase their product and brands! We could not be more excited that Motorcycle Superstore selected our all new RM-Z250 as the foundation of their program. Motorcycle Superstore’s passion for the industry, racing and management made this an easy choice. We look forward to working together and strategically growing this team into a future contender!”
More announcements will be coming soon regarding riders and additional team sponsors.
