Product Showcase: Harley-Davidson Pink Label Program
Cycle News Staff | October 28, 2014
H-D’s Pink Label Program has been expanded
The Harley-Davidson Pink Label program is The Motor Company’s year-round commitment to empower and support the courageous men and women who are affected by breast cancer. And now Pink Label has been expanded with a third beneficiary, the After Breast Cancer Diagnosis (ABCD) program. The new partner joins the National Breast Cancer Foundation, Inc. (NBCF) and the Young Survival Coalition (YSC) in the Pink Label program, which has raised more than $1.3 million since its inception in 2010.
Each Pink Label program partner offers national reach and a distinct type of care:
• ABCD offers free peer-to-peer mentoring starting with a helpline staffed by breast-cancer survivors and partners.
• NBCF provides help through early detection, education, and support services and offers the app in iTunes, “Beyond the Shock.”
• YSC focuses on serving the unique needs of women under the age of 40 who are facing breast cancer.
The lineup in the Pink Label includes a broad collection of pink-themed items, including these new additions:
Pink Label 3-in-1 Leather Jacket, $340
This vintage-style jacket is made from lightweight, washed goatskin leather and has an all-over waxy rub.
Pink Label Plaid Shirt, $55
This button-down shirt pictured on the right is embellished with embroidered graphics and rhinestone-accented buttons and tabs.
Pink Label Socks, $15
The knee-high Pink Label Socks come in two styles and colors.
Visit h-d.com/pinklabel to see more offerings.
