Motonation Partners with Forcefield Body Armour
Cycle News Staff | August 16, 2012
UK motorcycle protection specialists Forcefield Body Armour will be partnering with American-based distribution company Motonation in a new and exciting joint venture. Motonation specializes in the promotion and sales of select high quality brands.
With more than two decades of experience, Forcefield has built a reputation for designing and producing high quality CE-approved soft body armor protection for motorcyclists. The products feature multi-impact, breathable and 3-dimensional molding characteristics.
With the addition of Forcefield to the Motonation brand portfolio comes a close working relationship between the two companies. The Forcefield brand will continue to grow and establish itself within core North American and Mexican motorcycle retailers.
“The partnership between the two companies is a very exciting prospect. Motonation is the ideal company to team up with and spread the Forcefield brand message, building on past successes,” said Matt Dawson, Forcefield sales and marketing director.
“Motonation does not add new brands to our range often, as we prefer a sharp focus of efforts, but the opportunity to work with Forcefield is something we just could not pass up,” said Bill Berroth, president of Motonation. “The product is superior, the technology is impressive and we feel it’s a great complement to the Sidi, AGV Sport and Vemar brands.”
Motonation will have complete data posted on its B2B site in September with both the New Jersey and California warehouses receiving their stocking orders of inventory in early October.
